Anybody who has ever visited any website knows that the design and appearance are extremely important features of an attractive website. Nevertheless, this beautifully composed and organized unit would be nothing without a firm underlying structure. That construction keep everything you add to your website safe and easily accessible. Although now website owners can choose from dozens of various structures, one platform still remains the most reliable option for SMBs – WordPress. Now you’ll see for yourself why this is the case.
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People sometimes think that free products have some flaws in their functionality. While it might be true in some other cases and in some other niches, it is not true for WordPress. Although everybody can use it without being charged a single cent, it always delivers unquestionable quality and reliability. This is so, mostly because the people managing WordPress are professional developers. Their main goal is to provide their users with a reliable and practical platform. Moreover, not only that their software solutions are equally useful as any other tools on the web, but they also release updates for their tools regularly. This is an important feature when it comes to online security.
Adaptable to different environments
Even today, at the end of 2016, some Internet users still perceive WordPress as mainly a blogging platform. While it was so until 2008, over the last eight years its field of interest has expanded. In line with this, today you can use this magnificent platform to create and maintain a full-scale website. Moreover, thanks to its plugins and structural innovations, the website you make on this platform will be a mobile-friendly online oasis for your business. In other words, its responsiveness to gadgets adds to its diversity of functions.
After all, you can still use it only for blogging, as well. The greatest thing is that a modern WordPress blog or website can look as if it cost a fortune, while everything was, actually, obtained for free. Have a look at some showcase examples of beautiful WordPress websites, in a piece brought by Hongkiat.com.
Search engine-friendly platform
In addition to having a continuous support of professional developers and availability of wonderful visual hacks, owning a WordPress business website means that search engines will also look forward to your unique online WP place. Even without any additional plugins, the SEO features of your website are explained in a pretty straightforward way on the WordPress dashboard.
In addition to that, you can opt for some handy plugins, as well. For starters, the Yoast plugin is the most popular tool for improving the visibility of your website in the search engine environment. You will handle the potentially complicated terms, like titles, meta tags and headings more easily with the help of this tool.
Also, check out the article published by Search Engine Journal. It will give you more details for improving SEO features of a WordPress website.
Business owners need to be able to make different business arrangements through their websites. Here’s where WordPress is still an unparalleled platform. For instance, it allows entrepreneurs to connect their websites with their social media pages and integrate their online business space. Moreover, you can also have your website equipped with a WordPress event ticketing system and ensure a smooth booking or ticket-selling process. This is an extremely useful option when you’re about to organize a trade fair or a local business event.
Apart from that, having a WordPress structure behind your business website also keeps a few dollars more in your pocket. The fact that even some big-shot businesses, like Xerox, The New Yorker or Fortune have their websites on WordPress proves that this platform is a perfect mixture of practicality and affordability.
No matter how much the Internet has changed and how different it will become in the future, WordPress stands the test of time and remains the most distinguished business-friendly free platform on the web. What’s more, it’s getting even more functional and advanced, bringing a smile to the faces of thousands of SMB owners around the globe.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.