Use Technology To Benefit Your Business

Many businesses dabble with technology making use of the simplest of devices but few take full advantage. Technology offers solutions making tasks easier, offers services we cannot provide ourselves and extra elements that any business could really benefit from.

Video Marketing

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Here are some uses of Technology to consider taking advantage of to benefit your business-

Social Media

If you haven’t jumped on the social media bandwagon now is the time to get involved. Social media can help grow awareness of your business, build loyal customers, and build a solid reputation. Social media sites such as Facebook and Twitter allow you to interact with fans and customers on a daily basis. You can become a trusted source by offering helpful information and advice on a daily basis and can offer discounts and benefits to those who ‘like’ or ‘follow’ your page. Best of all it’s completely free and is one of the most powerful marketing tools.


A video is a great way to create a fun piece of content to share on your site or to put on your business social media site. Some people would rather watch a video than read a blog so reach out to that market and create an interesting and informative video to share. This can help increase traffic to your site and raise interest and awareness in your business.


Smart phones are amazing little things, but they are much more than games and instant messaging. Use your smart phone to help with your business by making use of the millions of apps. From to do lists, conference and video calls, social media management and apps to help with finances, you will find there are at least a few apps that make you wonder what you ever did without them.

Social media apps are especially helpful to those working in PR and Tech PR, now you can manage your PR on the go!

Search Engines

The way in which we find and search for products and services has completely changed due to the invention of the internet and search engines. Make the most of this by taking full advantage of the billions of people searching on search engines every single day by using search engine optimisation. SEO is the practice of getting your site to rank for targeted key words on sites like Google and yahoo. You can do your own SEO or outsource, there are even apps to help with SEO!


A great way to spread awareness of your business is to produce a regular blog on your website. You can share this through your various social media sites and producing a regular blog really helps with SEO too!

Eilidh MacRae works for Eclat who are a Tech PR agency.

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