Tweaking Your Tech: 4 Ways Your Business Could Use Technology More Efficiently

Technology could be the fuel to ignite the fire that your business needs to start being proficient, productive and profitable. There are quite a few ways for you to implement technology into your company’s operation and processes; as with everything that is related to business, you have to evaluate your technology options and decide which ones will be the most appropriate. In general, you should be looking at two major factors when considering your options: cost savings and the potential to increase productivity. Here are four ideas to get you started.

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Customer Relationship Management Systems

Even if you only have a handful of clients, you will want to invest in a CRM solution. The days of providing customer service solely on a transactional basis are over; the new way to manage customer relations is with the assistance of smart applications that record all interactions and provide valuable insights. With the right CRM solution, you will be able to ascertain what makes your clients, customers and prospect tick and what they expect from your company in terms of service and marketing; in other words, CRM can give you the power to make your truly make your business customer-friendly.


If you really want to maximize the cost-savings potential of your company, you should consider letting your employees work from home as much as possible. Telecommuting has already been around for a couple of decades, but now is the time to take advantage of the how far technology has advanced to enable and empower remote workers.

Managed IT Services

This should be your first consideration; with the right Ottawa IT companies, or IT services partners anywhere, you may never have to worry about the data and communications infrastructure in your office. For most businesses without complex regulatory issues, you might be able to put your entire data infrastructure in the cloud; from your server to your workstations.

This could also include your point-of-sale and customer service systems. You should be able to find a managed IT services provider that will host all your technology needs remotely. As long as you have an internet connection and reasonably modern computing devices, you and your staff will be able to work from just about anywhere.

Marketing Automation

Depending on your industry and line of business, you may be able to implement a marketing automation system that will allow you to execute a planned editorial calendar over a period of three months; by doing so, you will be able to focus on other business processes.

The four ideas listed herein are among the easiest to implement. As time goes by and your business grows, you will want to consult with IT experts about your next steps.

By Kara Masterson

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