The Benefits of HTML 5 and its Role in Empowering Apps

There are some who will say that figures and statistics can be manipulated to mean anything, particularly in an age dominated by political spin and propaganda. There are some statistics that are hard to dispute, however, especially those that relate to the size of growth of a specific industry.

Take the mobile app industry, for example, which is set to achieve a cumulative market value of $77 billion by the end of this year. The pace of growth in this marketplace shows no sign of abating either, meaning that the sky is the limit for investors, developers and the consumers themselves.

It is no coincidence that apps have bloomed in the age of HTML5, which is an advanced mark-up language that has removed many barriers to entry relating to software. The question that remains is what benefits does HTML5 bring to app technology in the modern age? Let’s take a look:

A Brief Introduction to HTML5

The Benefits of HTML 5 and its Role in Empowering Apps 4

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The concept of HTML, which was designed to structure text, imagery and links on the World Wide Web, first emerged in 1980. Back then, physicist Tim Berners-Lee created a rudimentary document-sharing system known as ENQUIRE, before using this to found his plans for the creation of an Internet-based hypertext system. This led to the practical development of the Internet, while HTML remains the primary language used structure the World Wide Web to this day (with every item defined in the browser and accessible through an available page source).

We have seen various upgrades to this technology, with one of the most important being HTML 5. This was launched in full on October 28th 2014, while it built on the capacity of the previous iteration to adopt browser-specific element types and attributes. In fact, HTML took this premise further, serving as an advanced mark-up language that could be easily viewed across a host of media and alternative devices. It is this version that began to truly empower app development and rapid growth in the marketplace, creating an entire world of opportunity for talented and knowledgeable developers.

How Has HTML5 Empowered Apps and Where is the Market Heading?

One of the core advantages offered by HTML5 (from the perspective of both developers and users) is the capacity for responsive design. This has triggered the development of applications that will automatically resize and adapt to a specific browser and screen size, while respecting any changes to the user interface (UI) and the restrictions of each individual platform. It is this has ultimately fulfilled the original, core premise of HTML5, which sought to develop apps and technology that could ‘be written once and ran from anywhere’.

When considered alongside the improved performance of HTML5 apps (thanks largely to the judicious selection of features prioritised by developers), it is easy to see how this language has empowered modern apps. To understand this further, you need only look at apps such as the ETX Capital trading tool, which relies on real-time accessibility and responsive design to enable its users to execute orders while on the move. Without this, traders’ capital can be placed at risk, particularly during volatile or depreciating market conditions.

It is impossible to discuss the current iteration of HTML5 without considering its future, of course, as the technology has been designed to constantly evolve in line with technological advancement. It is this proactive approach that has established HTML5 as the most effective way to build applications for an open, multimedia-rich web. This will be reflected by the latest update, which will build on last years’ canvas, 2D element modification by upgrading its menus, tightening web content security and creating an even more responsive user experience.

Looking even further forward, and using the aforementioned example of a mobile trading app, we may also be on the cusp of heralding HTML6. After all, some experts have already called for a whole number revision to tackle the rising trend of web payments and making mobile financial transactions, as HTML will play a pivotal role in creating an efficient, secure and uniform way of completing these. This could well appear sooner rather than later, but regardless of timing it is evident that HTML will continue to shape the mobile app experience in the years ahead.

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