An SQL Database Can Help Your Business Succeed if it’s Managed Correctly

SQL stands for Structured Query Language. It’s the standard language for database management, according to the American National Standard Institute. SQL is one part of data governance (DG), which is the management of your data’s availability, usability, integrity, and security. Without DG your data is at risk, which puts your business at risk.

Employ SQL to ensure that your data is protected and your processes defined, and you’ll be well on your way toward a full set of controls and audit procedures that not only focus on ease-of-use and privacy, but also ensure that you’re compliant with government regulations. SQL is the standard and it’s typically very safe; however, no tech is perfect. There is always the dangers of a server crash, which you can read about below. However, because SQL has been so widely used for so long, the chances of SQL secure data recovery are greater than recovering other languages.


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How SQL Database Can Help Your Business

Databases are valuable because they help to increase your revenue. You can use an SQL database to collect information on visitors, such as identifying information (name, address, etc.), login information (time of login, etc.), purchasing and browsing information, order information, and so much more.

Imagine if you collected data on a customer who logged in twice in a week to look at a new microwave, but he did not buy. You can ensure that the next time your customer logs in this microwave is on display in a sidebar or other area, so as to remind him he needs the product. Or, you can send this customer a marketing email offering him free shipping or a slight discount on the microwave.

An SQL database allows you to build a customer profile, which will improve your sales because it allows you to strategically advertise to your customer the products and services you already know they need. And, most of this is automated, which means you won’t be wasting manpower. Here’s a sampling of some of the data SQL stores:

  • bookkeeping information
  • company reports
  • pricing structures
  • calendar of events
  • networking contacts

How Businesses can Avoid Damage to Databases

One of the risks associated with databases is site crashes, which can be devastating to small businesses. Although not all crashes can be avoided, there are some proactive steps you can take to mitigate the risk of database loss by reducing your risk of site outages. The Washington Post recommends that you enter into a contractual agreement with your infrastructure partners, which includes service-level commitments, such as uptime guarantees and disaster recovery. This is going to provide the server provider with some incentive to take special care of your systems.

Because some disasters cannot be avoided, it’s essential that you have a plan in place to recover your systems. Contact a third-party SQL data recovery company to assist with this. If you’ve backed up your data to the cloud, then you can begin to recover it using this back-up; if you haven’t, well a good SQL recovery team may be able to sort it out for you; or, at the very least, recover some of the data which was lost. Although NoSQL is on-trend to help address infrastructure concerns, SQL is still the best method for collecting certain pieces of data and it’s one of the most recognizable and easily recovered databases, so you may want to hold off on eliminating it.

Finally, it may be a good idea to avoid a shared server. A dedicated server is more expensive, but there’s less chance of server overload. You need to be able to handle both regular site traffic and mobile traffic, so make sure your mobile-friendly site has the same crash provisions that your regular site does. Remember, even though databases are at-risk, the pros of having one outweigh the cons. If you participate in daily back-ups, you’ll be protected in the event of a disaster.

By Ryan


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