SEO tools offer comprehensive keyword, backlink, and rank analysis. It can help you find relevant search terms to target and analyze your competitors’ content to improve your own.

This free tool crawls and logs your website to create an audit report for you to fix technical SEO issues. It also analyzes web page content, images, and internal links and provides side-by-side comparisons.

Keyword research

Keyword research is one of the most important aspects of digital marketing and SEO. It enables you to create content that aligns with the search intent of your potential consumers by helping you understand what they are looking for on Google.

A strong keyword strategy also allows you to rank higher on SERPs and gain more visibility. For example, if someone searches for a ‘dishwasher’ and your business offers that specific model, you can climb higher on SERPs and be seen as an expert in the field.

You can use tools to find relevant keywords. These tools can also show you the search trends of specific terms and help you stay updated with the latest SEO best practices.

On-page optimization

On-page optimization refers to tweaking page content, tags, and internal links to rank higher in search engine results pages (SERP). While technical SEO check app, like mobile responsiveness and site speed, doesn’t fit the banner of on-page optimization, optimizing these elements is essential to improving your SERP rankings.

Page titles are a crucial element of on-page optimization because they tell search engines what each webpage is about. Your title tag should ideally contain your primary keyword(s) without appearing overly forced. Avoid keyword stuffing because it presents a poor user reading experience and can even lead to Google penalties.

The page content is the heart of on-page optimization because it’s what your readers and search engines see. It is critical to focus on writing high-quality content that answers your audience’s questions and solves their pain points.


Backlinks connect to your domain from another website, commonly called inbound links. They are critical for SEO because search engines view them as votes of confidence. Your site will rank better the more backlinks it has.

However, not all backlinks are created equal. For example, a kitten rescue website would benefit more from a backlink from a well-known online magazine that serves the same audience as a website about car racing.

When acquiring backlinks, try to get links from sites with a high authority score. This shows that they are trustworthy and credible. In addition, it will give your site a more natural boost in search engine rankings.


To optimize your site for SEO, you need a tool that tracks your performance over time. This will help you identify changes in your rankings and new opportunities for improvement.

SEO analytics is a technique for gathering and analyzing data to understand your website’s organic performance better. A thorough SEO analysis helps identify key areas to focus on when optimizing your website for search engines.

An SEO content audit is often defined as assessing the present content on your website to ascertain how to increase the amount of high-quality traffic to each page. An SEO content audit may also be used to find places where conversion rates could be raised.

A site audit is one of the most thorough analyses of a website’s overall functioning. An overall SEO health score is produced by combining the scores of all the pages.


When digital marketers create a report demonstrating their SEO efforts’ effectiveness, they engage in SEO reporting. One of the finest methods for conveying your optimization effort’s significant impact on website traffic is this method.