Among technological evolution and fads, one consistency remains — your website should always be as usable and accessible as possible. More than 600,000,000 websites are live in the world, according to Netcraft, and just a little bit of frustration will send a visitor to your competitor’s site. Retain loyal visitors by staying on top of the latest Web design trends that engage visitors and provide them with the information they’re looking for by sharing a visually pleasing package. From responsive design to large photo backgrounds, here are a few ideas to make your site into an aesthetic powerhouse.
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Apple uses a special type of display for its mobile devices called the Retina display. It might look like a standard screen that any smartphone shares at first glance, but when you turn it on, the colors are much richer, crisper and more vibrant than competitor displays. Apple accomplishes this by doubling the pixel density on their displays. Even when another phone has a similar resolution, it hardly has the same DPI.
According to Patently Apple, iOS devices have 60 percent of the mobile market share. That’s 60 percent of your mobile viewers who could have a better graphical experience on your website if you aren’t designing with an eye for Retina. Use two image sets — one for standard smartphones and the other for iOS devices — in order to take advantage of the technology.
Responsive design is a type of website coding that provides a single design for desktop, mobile and other users. The content and design elements adjust to fit the screen resolution of whatever device is accessing your site. While you might not think this is a big deal at first, keep in mind there are 232 screen resolutions spread across various devices, explains Spyder Web. Even if you could make a website design that perfectly fits each of those, it would be a massive waste of time, effort and money. It also cuts down on your server load. You don’t have to store multiple content sets on your Web host to cover all of the platforms. Responsive design gets around all of that. And it’s not a large leap to design with that style, compared to making a separate desktop and mobile website.
An Eye for Minimalism
Minimalist design elements have grown in popularity. One-page site designs that focus on succinct and relevant information delivery beat over-loading visitors with every detail imaginable. The one-page, minimalist design is trending with sales pages as well as product and services tours. It cuts down on the information overload that’s easy to do with websites. A potential customer stays on a clear path for what they need to know and what they should do after they have enough information to want to make a purchase.
Dustin is an advertising agent from Washington who loves to write about digital marketing.