In the last 5 years I have advertised my sites only online. In 2011 I want to test some offline advertising for Gadgets Club.
My question is: can offline advertising work for a gadgets site? If you have some experience in this field please use the comment form to share your expertise.
I want to have a more aggressive marketing this year this is why I will make some changes.
First of all I want to keep my advertisers happy so instead of using email for communications I will make them a nice surprise. I want to use the regular, old style mail and to use letterhead printing to make my messages look appealing.
Another idea is to use calendar printing for a giveaway. I’m thinking of a calendar full of cool gadgets.
And the final idea is to use stickers printing and create some great looking stickers and place them in crowd spaces frequented by youths.
The stickers will have a message like this: Want to read about the latest gadgets? Go to Gadgets-Club.com.
I just love a good cup of espresso or coffee in the morning. It helps me get up and moving. The Coffee Machines are used for several decades but they are becoming more complex in our days.
You can find combo machines: espresso, coffee and cappuccino maker – all in one or specialized devices like Espresso Machines. Espresso fans claim that a specialized machine will deliver a better espresso.
I own a combo and I think it is the best option if you are not an extravagant coffee drinker, you are on a budget and you don’t have a vast space.
I have observed an ascending trend – people buying Single Cup Coffee Machines. This type of devices became popular because in one capsule is all you need to create a single cup of coffee, espresso, cappuccino or tea. I think they are so popular because they are convenient: you just need to put a capsule into the machine and press a button.
I was reading on some marketing forums that mobile phone marketing is the new best thing for marketers. I saw people enthusiasts about this form of marketing but almost all wanted to implement it in the wrong way!
They intended to buy a list and send them SMSs. This is so stupid. It is SMS spamming. And it is more annoying than email spam. One company sent me one SMS per day, which I didn’t asked for and they announced me about their offers. Of course I didn’t care I have stopped buying for them and I have asked for my number to be removed from their list.
Unfortunately there are many companies which think they can have success by spamming people. The real success comes from offering value. Offer the information people need and they will ask for it.
There are hundreds of smart and non invasive ways of using Mobile Marketing. The key is to ask permission!
You can send customers the info they want and need like the order status. For example Cellit Mobile Marketing uses the power of mobile marketing: text messaging, wap, app and more to keep clients happy.
The mobile marketing technology itself it is great. You can use the SMS or mobile web, or Android, Blackberry, or iPhone App to communicate with your target audience. And as long as you have permission and you delive the info people want it is fantastic for both the business can clients.
The major benefits of mobile marketing technology:
It is simple to use. There are hundreds of providers which offer platforms for campaigns management. These platforms are build on the user friendly standards so they are intuitive and very simple to use.
It has a huge potential because everyone has a mobile phone and we all carry it with us everywhere.
It is affordable, This technology can be used with success by small business because it is isn’t very costly.
A smart way to use this technology is to offer Mobile Coupons for discounts. Like I said before ask permission first because if you send the texts to someone who don’t wants them they will be ignored.
The key to success is to communicate with the right people. The people who shop from you and will appreciate a discount coupon.
I’ have seen a good campaign on one of my friends phone. He got a SMS with a discount coupon from his favorite cafe shop (the shop staff asked him previously if he wanted to receive discount coupons on his cell phone). This was the perfect situation. He got a good deal on coffee and the shop got a happy customer.
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